What makes a good website?

It goes without saying that your website needs good design, consistent navigation and well-written copy if it is going to do well. But is that all? Absolutely not! In some ways that is the easy part.

Are you confident that you know who is coming to your site? Are they the people that you want? Are you really anticipating their needs? Is the message that you are getting over the one that you want your visitors to hear? Is your site the very best it can be, both for your users and the search engines?

These are the articles I wish I had read before I started making websites.
So whether you are improving your site or starting up and wanting to get it right first time...read on!

What's the best domain name for me?

You're sitting at the computer, all set to pick through the possibilities and decide on the name that encapsulates you or your business. It's an exciting moment, but what should you be thinking about that will save you both money and hassle later on?
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Who will be visiting my site?

At the beginning you'll probably be delighted if absolutely anyone turns up! However, they may well not be the people you want to target. How much more satisfying if the right people turn up and you have just the right content waiting for them. So what can you do before you start to be sure that the site you create will be the one your visitors will want to see?
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Am I getting my message across?

"Surely the most important thing is to tell my visitors all about me and my business. That's what they want to know - what we're good at and how reliable we are - isn't it?"

It seems an obvious approach. Talking about your business or organisation is easy - after all it's very important to you. But is it as important to your visitors? Could it be that your carefully constructed content is actually driving people away? It's time to start looking at things from a completely different viewpoint.
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Is anyone looking beyond my home page?

You have a problem. You have thought carefully about your audience and have loads of content waiting for them all over your site, so why are they taking one look at the home page and moving on?
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